Factoring Chinese consumers’ risk perceptions into their willingness to pay for pork safety, environmental stewardship, and animal welfare14 December 2017 | Technical news (uncommented clippings)
65% of consumers in Beijing [74% in Shanghai] believe that animals (pigs) treated well are safer (to eat).
70% [71%] believe that animals treated well taste better.
Is the market listening?
More details, also on willingness to pay, under http://www.sciencedirect.com/science/article/pii/S0956713517304668
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