Factoring Chinese consumers’ risk perceptions into their willingness to pay for pork safety, environmental stewardship, and animal welfare

65% of consumers in Beijing [74% in Shanghai] believe that animals (pigs) treated well are safer (to eat).

70% [71%] believe that animals treated well taste better.

Is the market listening?

More details, also on willingness to pay, under http://www.sciencedirect.com/science/article/pii/S0956713517304668